The ad I chose to talk about as a reference group is an ad for a Nintendo game, the ad shows two friends sitting on a couch one friend shows the other a new video game. The reference group this ad shows is the friend. The friend in this ad trusts his friend to show him which video games are good and that trust makes it more likely for the friend to buy the certain game. I think the freind is one of the most powerful refernce groups. People trust there freinds especially freinds they've had their entire lives for this reason markerteers use friends showing freinds new products in their ads in an affective way.
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