I don't fit perfectly into the prizm category the youngest age is 25 so I chose urban achiever which is less than 35 years old. I went with urban achiever because, I'm single i fit the age range and I'm white. At school I live in a multirise but it doesn't really count because its college dorms. For me and people in their late teens and early twenties Prizm isn't very helpful. probably because we dont really buy much. it makes sense that older adults are the ones being categorized
Southington CT big fish small pond, bright lits lil city, country squires, gods country,middleburg managment, when I look through all of these I can think of specific people in my town who fit all of them my father is probably middleburg management he fits the categories the age range is right he's a store manager, and he's empty nesting.
You are quite right that the PRIZM categories probably don't map individuals very well on a one-to-one basis. They are a better fit for neighborhoods. And that's the point of your second paragraph: that you can think of relevant examples of the five PRIZM categories when you think about families who live in your zip code.
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